Lioni Latticini, Inc. has announced the release of its newly designed La Linea Premium Retail Cup Line. This distinctive premium line of specialty fresh mozzarella cheese is authentic, sophisticated and delicious, and features Lioni’s award-winning Burrata Con Panna and Burrata Con Tartufo products along with Lioni’s Bufala Fresca Mozzarella that is made from the finest, imported grass-fed buffalo milk from Italy.
The package redesign was actually inspired by Lioni’s collaboration with their truffle supplier, Urbani Truffles, to develop a distinguished modern design that guarantees an ultra-sleek and sophisticated presence for their target clientele. “Each package image was specifically created with a sense of movement. We want the consumer to visually taste the cheese…ultimately creating a complete sensory experience,” said Teresa Salzarulo Conforte, Brand Manager.
Conforte said, “The new modern design uses a deep black as the background color to highlight the essence of the rich and creamy white mozzarella. Through Lioni’s artistry of creating exceptional fresh mozzarella, the goal of this new packaging was to embrace the product’s Italian authenticity and sophistication.” The La Linea Premium line uses the regal colors of rich metallic blue, silver and gold to differentiate it from their classic product line, and define this as their premium, more delicate cheese.
“Lioni is truly excited about the launch of the La Linea Premium line with its bold fresh design at this year’s Summer Fancy Food Show and looks forward to seeing this line of cheese in all of our retail partners’ stores,” said Andrea Salzarulo Sears, Vice President of Sales.
About Lioni Latticini, Inc.
The Salzarulo Family began its tradition in the Latticini business in the town of Lioni, Italy, many decades ago. Bringing old world Italian values and traditions to Brooklyn, NY, they’ve transformed their small neighborhood family business into a nationally renowned manufacturer and distributor of fresh mozzarella. Utilizing modern technology and computer-monitored equipment imported directly from Italy, a strict attention to detail goes into every step of production. Lioni supplies buyers with a full product line of fresh mozzarella products for both food service and retail demands across the United States. They currently ship nationally each week via refrigerated trucking.